The app allows you to find friends through Facebook, Twitter, and FourSquare contacts as well as entering in people's names moreover, you can search your friends' friends lists for others that you might have missed. The information can also be accessed in a feed (see below) such that you can see what and where you and your friends have been drinking and whether there is a beer or bar that you should make note of. In essence, you can enter beers, rate them zero to five stars (with half star increments), make tasting notes, and enter a location (if away from home base) for your own personal drink diary. I have really only used some of the features on Untappd and will mention the others that perhaps some of you will find useful too. Here is my impression after trying it out for 6 weeks.

I believe that I first learned of it through a friend's tweet announcing a beer he drank, and I decided to download the app and give it a shot - especially since there is very little risk in trying out a free application. Centralizing customer data and properly weighting the components of Untappd’s health scores allowed the team to stay up-to-date on churn risks.Besides the OnTheBar app for mobile phones, the next most useful drink-associated app I have found has been the Untappd beer one. Standardized Customer Health Scoring – ChurnZero and Untappd worked to identify metrics that accurately scored their customer health.

Untappd has benefited from the ability to take a proactive approach to account management. Map Their Customer’s Journey – By mapping their customers’ journey from onboarding through renewal, the team is now able to track account progress in real-time.By providing easily accessible data and making use of NPS, the team can tailor their engagement and make every conversation count. Harness Data-Driven Insights – The platform allowed Untappd to access in-depth insights about their customers and their product usage.

This freed up the team to provide high-touch service to the appropriate customers. Automated tasks and communications ensured that customers were being targeted with the proper messaging.

Increase Team Productivity Through Automation – Automation enabled the CS team to proactively engage with their accounts.

Untappd app